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SEO Web Design Tips for Creating SEO Friendly Web Design!

SEO and Web Design go hand in hand. What's the point of having a Website if nobody can find it?! You can use our SEO Web Design Tips to help your Website get found on Google and other major search engines. Among the SEO Friendly Web Design topics that we'll discuss is SEO Copywriting, Link Building strategies, maximizing Social Media outlets for SEO benefits, properly structuring and optimizing Website content to be relevant and to rank highly in the search results, and anymore SEO Web Design Tips that we can think of! Professional SEO and web design teams know which design elements that can hinder SEO performance, such as Flash and code-heavy pages. They also know the elements that can enhance the SEO potential of a website. Below we outline three perspectives that define successful SEO and website design teams.

Wednesday, June 15, 2011

Social Media versus Search Engines

Social Searching – The New Face of Online Purchasing

There are over 34,000 searches done every second through Google. This gives many companies the impression that it is properly managed SEO that will turn the tide and bring targeted traffic and higher sales conversion rates. However, while search engines like Google and Bing are seeing increasing traffic, most of these searches are done simply for general information, rather than for opinion. Further, once a consumer knows what he or she wants, search engines don't often factor in.

The Missing Link – Social Media

A recent MIT/Microsoft study showed that 29% of social media users queried friends through social sites about their opinions and recommendations for products and services. A Nielsen Global Online Consumer Survey showed that 90% of users trust reviews and opinions from friends, and 70% trust opinions they find posted online.

For companies, this means that ignoring the social aspect of searching, the desire for users to communicate their experience with a business or product can result in a smaller ROI on Internet marketing dollars.

Shifting Gears – How To Handle Social Media

A company can do several things to help its online presence, a few of the SEO Web Design Tips are to begin by establishing a solid profile on sites like Facebook and Twitter. In addition, making sure that copy on company webpages is written in clear and concise language can help a site to be crawled and indexed by search engines.

Search engines are also changing in response to the new consumer dynamic, integrating ways to make the entire experience feel more social and less disconnected. Both Bing and Google have begun to display images as well as links in their search results.

For any company looking to grow their brand online, social media is a force to be reckoned with.

For more information on how to build your online presence through social media, contact our Atlanta Web Design Company today!

1 comment:

  1. Social media is so new that real, effective engagement of business in the marketing mix has been a trial and error process over the last 2 years. Google's Plus One is an attempt to use the power of social media to drive advertising sales on search result pages. For a business to be effective in social media, they really have to listen to and research their target profile. They have to become a small, focused part of the social circle created by the platform the community resides on.

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