There are several factors that come into play when developing a solid SEO Web Design that will be attractive, user friendly, and rank well in the search engines. Here is a list of several attributes that you'll want to include in your Website structure to help you develop the best SEO Web design for your Website.
Optimized Header Tags & Content Structure
Make sure to use your targeted keywords in the header tags of your Web pages. Each H1 tag should accurately describe the content of the page – which includes your targeted keywords. Search engines and users alike want to see good headlines and by including your keywords, you're letting the users AND the spider know what your content is about, thus making your Web page more relevant to the search engines.
Additionally, you'll want to make sure you properly utilize the H1, H2 and H3 tags from top to bottom as you work your way down the page. Your H1 tag is the most important, H2 is the second most important, and so on and so forth. Good content structure is paramount to having the best SEO web design. It benefits the reader and the search engines.
Well-Crafted, Unique Title Tags
Title tags for your Web pages should include your targeted keywords so that the search engine and search engine users know what the topic of your Web page is all about. Using your targeted keywords at the front of your title tag is a best SEO Web Design practice, and it promotes higher relevancy and higher rankings in the search results.
While Google indexes upwards to 160 characters in the search title, it only displays the first 70 characters in the search result. Having 70 characters in your title tag is also a best SEO web design practice that can bolster your local Internet marketing rankings.
Don't Keyword Stuff!
Keyword stuffing for the search spider makes Web content difficult and cumbersome to read for site visitors. Search engines can identify natural language, and they can also identify Web pages that overload keywords. As a best SEO Web Design practice, you should always have your SEO copywriter write compelling content that flows well and is easy to read for users.
Have an Internal Linking Structure
It's a good idea to have your Search Engine Friendly Web Design Company periodically provide on-text links to other pages on your Website throughout your Web page content. These on-text links are good for the search engine spider to work its way through your Website, and it can also benefit your readers so they can access other content about your products or services on your Website.
Provide a Site Map
It is a best SEO web design practice to include a site map on your Website. Site maps are like the index of your Website for the search engines. They are helpful for the search engine to find and cache each page of your Website and for your site visitors to help them find a specific page or topic they are looking for on your site.
Double check for 404 Errors
404 errors stop search engine spiders in their tracks. To ensure that your Website doesn't have broken links that lead to 404 errors, you can use the Google Webmaster Tools to track these 404 errors. You can also run a link checker spider on your Website to make sure there aren't any broken links. Check out the W3C Link Checker Tool to run the link checker on your Website.
If you follow these best practice attributes, they can help you develop the best SEO Web Design possible for your Website and can also promote higher rankings in the search results.
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